MUMU
Strava Ride Club Guide
Program overview
The goal of creating the Mumu Ride Club on Strava is to strengthen communication with our
fans and promote Mumu locally through social rides that are organized and recorded on Strava.
Strava Global Club
The Mumu Ride Club connects cycling enthusiasts in all the United States, providing a unified platform for engagement, events, and community building. It serves as the foundation for local clubs and activities.
Strava City Ride Club
The Mumu {City} Ride Club focuses on local riders, fostering community growth through organized events and friendly challenges. It empowers ambassadors to lead and inspire their neighborhood's cycling culture.
Create your city club
- Club Creation - Start your journey by creating a Strava club tailored for your local community, ensuring a welcoming space for cyclists to connect and share their passion for riding.
- Club Description - Write a brief yet engaging description for your club that includes meeting points and goals, allowing potential members to understand the purpose and culture of your cycling community.
- Naming Format - Use a consistent naming convention like Mumu {City} Ride Club to enhance discoverability and clarity for riders looking to join their local cycling group on Strava.
- Promotion - Actively promote your Strava club by sharing the link across social media platforms, community boards, and local events to attract new members and grow your riding community.
Publish rides on Strava
- Title Format - Use a consistent title format for your rides, such as Mumu {City} Ride. This makes events easily identifiable for participants and encourages stronger community engagement.
- Date & Time - Clearly state the date and time of each ride in your event details. This helps riders plan accordingly and increases attendance at your community events.
- Route & Pace - Include specifics about the route and expected pace in your ride description. This information prepares riders for the event and ensures everyone is on the same page.
- Encourage Recording - Motivate participants to record their rides on Strava, which fosters engagement and allows for accurate tracking of performance and participation in the Mumu community.
- Ride Disclaimer & Assumption of Risk - Mumu and {Organizer Name} assume no responsibility or liability for any incident, injury, loss, or damage that may occur during or in connection with this ride. By participating, you acknowledge that cycling involves inherent risks and you voluntarily assume all risks and responsibilities. All weekday, weekend, pre-holiday, and holiday rides are non-sanctioned and are not supervised by Mumu. Please arrive a few minutes early for pre-ride announcements, a safety briefing, and information about regrouping stops.
Ambassador rewards
- Growth Credit - Every 3 months, ambassadors earn $5 in mumuapparel.com store credit for each verified dual-member. This reward recognizes community growth and motivates ambassadors to stay actively engaged with their riders.
- Dual Membership - To qualify for rewards, members must join both the Mumu Ride Club and their respective City Ride Club. This ensures accurate tracking and community engagement across the board.
- Simple Onboarding - Ambassadors can increase dual membership by sharing club links and promoting community rides effectively. Clear communication fosters growth and strengthens connections within the cycling community.
Prizes you can award
mumuapparel.com Gift Cards
Reward participants with gift cards for motivation.
Mumu Cycling Apparel
Prizes include jerseys and bib shorts for winners.
Swag Drops
Small rewards can boost morale and engagement.
Leaderboard timing
Eligibility & fairness rules
- Dual Membership - Only riders who are members of both clubs can win prizes, ensuring that participants fully engage with the Mumu community and support local events effectively.
- Three Wins Per Year - To promote inclusivity, each rider should be limited to three wins per year, giving more participants the chance to enjoy rewards for their achievements.
- Ambassador Exclusion - To maintain fairness, ambassadors are not eligible to win prizes in challenges run within their own city ride club. However, they may compete and win in global Mumu Ride Club challenges, ensuring local competitions remain unbiased for regular members.
- Transparency in Rules - Clear and consistent rules will foster trust within the community, ensuring everyone understands eligibility and prize distribution, leading to a more engaged and motivated participant base.
Global challenges overview
Global Challenges
Global challenges reward participation across all cities, encouraging ambassadors to engage their riders. Consistent rules ensure fairness and foster a sense of unity among the Mumu community.
Local Impact
Local rides contribute to global challenges, creating excitement and motivation. Ambassadors can leverage these events to enhance community relationships and showcase riders' achievements on a larger scale.
Year-Round Motivation
The alignment of local and global challenges fosters year-round engagement. This strategy maximizes participation while building brand loyalty and camaraderie among riders in diverse locations.
Ambassador launch steps
Create Club
Start by establishing your Mumu {City} Ride Club on Strava, ensuring it is easily discoverable for local riders to join and participate in events.
Publish Rides
Organize and publish your first ride on Strava, providing essential details such as date, time, and meeting location to attract participants and ensure smooth logistics.
Promote Membership
Organize and publish your first ride on Strava, providing essential details such as date, time, and meeting location to attract participants and ensure smooth logistics.
Track Growth
Monitor dual-member growth every quarter, allowing you to stay informed about community progress and maximize your rewards through verified membership increases.
