SOCIAL MEDIA GUIDE
LEVEL 1 COMMUNITY AMBASSADORS
MESSAGE + RESPONSIBILITIES
As a MUMU Ambassador, you will contribute to the brand's social media presence. One of our goals is to continue to grow the MUMU community online by engaging with and sharing the content you are posting.
We believe in placing our ambassadors into the program segments based off personal strengths. If you have specific concerns about posting on social media, please reach out to your MUMU team. We understand each of our ambassadors has different strengths - and our goal is for you to contribute in the ways that best fit you!
In addition to the program responsibilities, it is required that ambassadors are partnered exclusively with MUMU for apparel and clothing.
We encourage you to continue to represent any brands you may be working with for equipment, nutrition, or any other products.
We also understand some ambassadors may ride with teams or groups who are outfitted by other brands. That is okay! We simply ask that you're only advertising or representing Mumu Apparel.
We look forward to seeing what you create!
CONTENT QUALITY TIPS -> LIGHTING + BACKGROUND
Morning soft + flattening
- Smooth and even lighting
- Angle and distance from rider makes busy background truly "stay" the background
Late afternoon / sunset -> best light of the day
- Perfect glow without being too harsh
- Cohesive and complimentary background
Midday -> bright but harsh (can cause overexposure)
- Using bright sun for advantage (facing away)
- Clean landscape
CONTENT QUALITY TIPS -> ANGLES + SUBJECT FOCUS
Side by Side + Singular Rider Focus
Avoid: Being too close + having too many riders in frame
Action Selfie + Product Focus
Avoid: Too high, too low, or too close of an angle, where the gear isn't showcased
Centered or Rule of 3rds + Real Time Riding
Avoid: Cropping space above head and being out of focus
CODES -> PLACEMENT + TAGGING
Two main goals: For your shareable code to be in as many places as possible (Instagram bio, links, captions, DMs, etc.), and for MUMU's page to be able to utilize through reposting or collaborating!
However, to keep things cohesive and fair on MUMU's page, we do not repost content or collaborate on content where the shareable code is visible. But don't let that stop you from promoting - we recommend having a healthy amount of content that Mumu can repost and ones that include your code.
Additionally, story content where captions are visually clean and relatively small upgrade your post to definite higher quality!
Un-aesthetic, visually overwhelming placement of the texts
Placing full code prevents Mumu from reposting
Eligible for a Mumu repost
Mumu won't repost, but looks great and reps your sharable code!
Clean captioning does not draw attention away from you in your gear
CAPTIONS + FEED POSTS
Whether you post a personal photo dump with MUMU featured and tagged, receive pictures from a race, or snap photos while out on a ride, the goal is to showcase the MUMU brand and gear in a positive way to your audience. Anytime you tag MUMU, it counts towards your social media obligations.
The MUMU team wants to collaborate with you!
To do so, please follow the below guidelines for captioning, and reach out to Allie at media@mumuapparel.com with your photos and caption ideas to review the content. This allows for an easier collaboration process if any revisions are needed, as we want to keep your posts as authentically you as possible, while remaining inside the MUMU brand guidelines.
Not all collaboration requests will be accepted depending on the quality of content, current marketing campaigns, or other factors, but we still want to see the content on your page!
Additionally, having a public social media account increases reach to new audiences and allows MUMU to repost. Having a public account is required for all Social Ambassadors.
Product Focused ->
• Which products are you wearing?
• Why do you like it?
• Highlight a key feature
Brand Focused ->
• Simple, Clean, Positive
• Why MUMU?
• MUMU mission
Experience Focused ->
• Lifestyle or race event
• Snapshot of a moment
• Comedic - clean and on brand
SUMMARY
- Bring your personality
- Be intentional about your social media obligations
- Showcase the Mumu products well
- Pay attention to lighting, background, angles, and additional factors when taking photos/videos
- Follow guidelines when captioning stories or posts you want the Mumu account to repost or collaborate on
- Follow guidelines when captioning stories or posts you want the Mumu account to repost or collaborate on