MUMU

Custom Referral Guide

A large part of being a MUMU ambassador is referring potential customers to MUMU for custom apparel. This means teams, groups, shops, businesses, or individuals.

The purpose of this guide is to ensure that MUMU ambassadors are successfully prepared on how to best approach groups, what information to share, where to submit your customer referrals, how to ensure you get credit, and the custom process + timeline.

If you have additional questions about the process, please reach out to Dawn at ambassadors@mumuapparel.com. If you have a personal request, team or group that you would like to create custom gear for, please contact Cameron at sales@mumuapparel.com.

MUMU's Custom Process

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Contact

Speaking to a sales rep to get started

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Review

Pricing structure and payment options

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Design

Work with MUMU’s design team on design needs, at no extra cost

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Approve

Once the design process is approved, the sales rep will lead through the fit kit process to dial in on the group’s perfect sizes

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Order

They will receive an invoice once design and sizing have been finalized. Payment of at least 50% is required in order to submit order for production

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Art Approval

Production on the items will officially begin when the team or group leader approves final artwork

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Production

Orders typically take 5-8 weeks to be completed

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Delivery

Delivery will be made directly to the customer or team

How to talk about MUMU

  • Mention the brand on your rides, online, in everyday conversations. Show off your gear!
  • Mention to people that you’re an ambassador - this creates credibility and trust.
  • Let people know what MUMU does. Some people may not know we offer custom apparel.

Remember that your goal is to extend MUMU’s reach! We want our ambassadors to share about MUMU the same way they would about any other brand they use & trust.

Share your experience

  • What does the gear feel like?
  • How does it perform on rides?
  • What is better/different about MUMU than some other brands you’ve tried?

Tell people why our apparel works for you. Which aspects of it stand out? The fit? The fabrics? The designs? Customer service?

Offer your sharable code for people to test out MUMU gear

  • They can order as many products as they’d like, as long as it’s all on one order.
  • You also MUMU credit for these purchases, as well as on any custom referral orders!

It’s understandable that some may be unsure about trying out a new brand. Sharing your discount code gives people an opportunity to see for themselves with a little less commitment.

Connect potential customers with the MUMU team

  • Referrals will be directly submitted through the Customer Referral Form in your ambassador portal. This ensures that a MUMU sales rep will see the referral and reach out to the customer or team, with no further communication needed from you.
  • You don’t need to know everything about the process! If someone has questions, let them know that they’ll have a chance to ask them when they are connected with the MUMU team via email.
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MUMU

Custom Referral Guide