MUMU
Privacy Policy
Effective: 08/28/2026
This Privacy Policy describes how Mumu LLC, doing business as MUMU Apparel ("MUMU Apparel," "we," "us," or "our"), collects, uses, discloses, and protects your personal information when you visit, use, or make a purchase through mumuapparel.com (the "Site").
By using the Site, you acknowledge the practices described in this Privacy Policy.
1. Personal Information We Collect
When you visit or use the Site, place an order, or contact us, we may collect personal information about you. "Personal Information" means information that identifies, relates to, describes, or can reasonably be associated with an individual.
The types of Personal Information we may collect include:
Device and Usage Information
We may automatically collect information about your device and how you interact with the Site, including:
- Web browser type and version
- IP address
- Time zone
- Cookie information
- Pages and products viewed
- Search terms
- Interactions with the Site
This information may be collected through cookies, log files, web beacons, tags, pixels, and similar technologies. We use this information to operate the Site, improve performance, analyze Site usage, and better understand how customers interact with our products and services.
Order Information
When you place an order, we may collect:
- Name
- Billing address
- Shipping address
- Email address
- Phone number
- Payment information
- Products purchased
- Order history
We use this information to process payments, fulfill orders, arrange shipping, provide invoices and order confirmations, communicate with you, provide customer support, detect or prevent fraud, and provide marketing communications where permitted.
Customer Support Information
When you contact us for assistance, we may collect the information you provide to us, including your contact information, order details, correspondence, photographs, or other information necessary to address your request.
2. How We Use Personal Information
We may use your Personal Information to:
- Offer and provide products and services.
- Process payments and transactions.
- Fulfill and ship orders.
- Provide invoices, order confirmations, and shipping notifications.
- Communicate with you regarding your orders or account.
- Provide customer service and support.
- Detect, investigate, and prevent fraud or unauthorized activity.
- Operate, maintain, and improve the Site.
- Understand how customers interact with our Site and products.
- Provide marketing communications where permitted.
- Deliver personalized or targeted advertising where permitted.
- Comply with applicable laws, regulations, and legal obligations.
3. How We Share Personal Information
We may share Personal Information with service providers and other parties that assist us in operating our business and providing our services.
For example:
- We use Shopify to operate our online store and process certain transactions and customer information. You can learn more about Shopify's privacy practices below.
- We may share information with payment processors, shipping carriers, fulfillment providers, analytics providers, advertising partners, and other service providers as necessary to provide our services.
- We may disclose Personal Information when required to comply with applicable laws or regulations, respond to a subpoena, search warrant, court order, or other lawful request, or protect our rights, property, customers, or others.
4. Behavioral Advertising
We may use Personal Information to provide targeted advertisements or marketing communications that we believe may be relevant to you.
For example:
- We use Google Analytics to help us understand how customers use the Site. You can learn more about Google's privacy practices below.
- We may share information about your use of the Site, purchases, and interactions with advertisements with advertising partners directly or through cookies, pixels, and similar technologies, subject to applicable consent requirements.
- We may use Shopify Audiences to help us display advertisements on other websites to potential customers. This may involve sharing certain information about your use of the Site, purchases, and the email address associated with your purchases with Shopify in accordance with Shopify's applicable terms and privacy practices.
Where required by applicable law, we will obtain your consent before using non-essential cookies or similar tracking technologies.
You may also be able to opt out of certain targeted advertising through the Digital Advertising Alliance below.
5. Lawful Basis for Processing - EEA and UK
If you are located in the European Economic Area ("EEA") or the United Kingdom ("UK"), we process Personal Information under one or more lawful bases permitted by the General Data Protection Regulation ("GDPR") or UK GDPR, as applicable.
Performance of a Contract
We process information necessary to fulfill our contractual obligations to you, including processing orders and payments, arranging shipping, providing order confirmations, and providing customer support.
Legitimate Interests
We may process information for legitimate business interests such as:
- Improving and optimizing the Site.
- Detecting and preventing fraud.
- Protecting our business and customers.
- Understanding how customers interact with our products and services.
Where we rely on legitimate interests, we consider whether those interests are overridden by your rights and interests.
Consent
Where required, we rely on your consent for activities such as marketing communications and the use of non-essential cookies or tracking technologies.
You may withdraw your consent at any time by adjusting your cookie preferences through the Site or contacting us through our Contact Form at below.
Compliance with Legal Obligations
We may process Personal Information when necessary to comply with applicable laws, regulations, court orders, or lawful requests from public authorities.
6. Data Retention
We retain Personal Information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, provide our services, maintain appropriate business records, and comply with applicable legal, tax, accounting, and regulatory obligations.
When you place an order through the Site, we may retain your Personal Information for our records unless and until the information is deleted in accordance with applicable law.
You may request deletion of eligible Personal Information as described in the sections below.
7. Your Privacy Rights
Depending on where you live, you may have certain rights regarding your Personal Information.
These rights may include the right to:
- Access Personal Information we hold about you.
- Request correction of inaccurate or incomplete Personal Information.
- Request deletion of certain Personal Information.
- Restrict certain processing.
- Object to certain processing.
- Receive certain Personal Information in a portable format.
- Withdraw consent where processing is based on consent.
- Opt out of certain uses or disclosures of Personal Information.
- Lodge a complaint with an applicable privacy or data protection authority.
Privacy rights vary by jurisdiction and may be subject to exceptions or limitations under applicable law.
To exercise a privacy right, please contact us through our Contact Form below or by mail using the contact information in Section 18.
We will respond within the timeframe required by applicable law.
8. EEA and UK Privacy Rights
If you are located in the EEA or UK, you may have the following rights under applicable data protection law:
Right of Access
You may request a copy of the Personal Information we hold about you and information regarding how it is processed.
Right to Rectification
You may request correction of inaccurate or incomplete Personal Information.
Right to Erasure
You may request deletion of your Personal Information in certain circumstances. We may retain information where necessary to comply with legal obligations, establish or defend legal claims, complete transactions, or as otherwise permitted by law.
Right to Restriction of Processing
You may request that we restrict processing of your Personal Information in certain circumstances.
Right to Data Portability
Where applicable, you may request Personal Information in a structured, commonly used, machine-readable format and request transmission to another controller where technically feasible.
Right to Object
You may object to processing based on legitimate interests in certain circumstances. You may also object to the use of your Personal Information for direct marketing at any time.
Right to Withdraw Consent
Where we rely on consent, you may withdraw that consent at any time. Withdrawal does not affect processing lawfully conducted before consent was withdrawn.
Right to Lodge a Complaint
You may lodge a complaint with your local data protection authority.
EU residents can find their relevant supervisory authority below.
UK residents may contact the Information Commissioner's Office ("ICO") below.
9. California Privacy Rights
This section applies to California residents to the extent applicable under California privacy law.
Categories of Personal Information
During the preceding 12 months, we may have collected the following categories of Personal Information:
- Identifiers: Name, email address, IP address, billing address, shipping address, and phone number.
- Commercial Information: Products purchased, order history, and purchasing behavior.
- Internet or Electronic Network Activity: Browsing activity on the Site, search terms, and interactions with the Site and advertisements.
- Geolocation Data: General location inferred from an IP address.
- Inferences: Inferences drawn from other information to reflect preferences or purchasing behavior for advertising purposes.
How We Use and Share California Personal Information
We use these categories of information for the purposes described in this Privacy Policy.
We may share certain Personal Information with advertising partners through cookies, pixels, Shopify Audiences, or similar technologies in ways that may constitute a "sale" or "sharing" under California law, even when no money is exchanged.
California Privacy Rights
Subject to applicable law, California residents may have the following rights:
- Right to Know: Request information about the Personal Information we collect, use, disclose, sell, or share.
- Right to Delete: Request deletion of certain Personal Information we have collected.
- Right to Correct: Request correction of inaccurate Personal Information.
- Right to Opt Out of Sale or Sharing: Opt out of the sale or sharing of Personal Information for cross-context behavioral advertising.
- Right to Limit Certain Uses of Sensitive Personal Information: Exercise applicable rights regarding certain sensitive Personal Information.
- Right to Non-Discrimination: Exercise privacy rights without unlawful discrimination.
To opt out of the sale or sharing of Personal Information, use the "Do Not Sell or Share My Personal Information" link available in the Site footer or contact us through our Contact Form below.
We also recognize and process qualifying opt-out preference signals, such as Global Privacy Control ("GPC"), as requests to opt out of the sale or sharing of Personal Information where required by applicable law.
MUMU Apparel does not use sensitive Personal Information for purposes other than those reasonably necessary to provide our products and services, except as otherwise disclosed or permitted by applicable law.
Submitting a California Privacy Request
To submit a privacy request, contact us through our Contact Form below or by mail at:
Mumu LLC
921 Lakeview Road
Clearwater, FL 33756
United States
We may need to verify your identity before processing a request. We will respond within the timeframe required by applicable law.
You may also designate an authorized agent to submit a request on your behalf. We may request information reasonably necessary to verify the agent's authority.
10. Canadian Privacy Rights
This section applies to customers located in Canada and supplements the remainder of this Privacy Policy.
Privacy Officer
Mumu LLC has designated a Privacy Officer responsible for overseeing privacy matters and responding to privacy inquiries and complaints from Canadian customers.
You may contact our Privacy Officer through our Contact Form below or by mail at:
Privacy Officer
Mumu LLC
921 Lakeview Road
Clearwater, FL 33756
United States
Collection, Use, and Disclosure
We collect, use, and disclose Personal Information for the purposes described in this Privacy Policy.
Where applicable, we may rely on implied consent for information reasonably necessary to process and fulfill an order and express consent where required for activities such as marketing communications.
Cross-Border Transfers
Mumu LLC is based in the United States. When you purchase from or interact with the Site from Canada, your Personal Information may be transferred to, stored in, and processed in the United States. Privacy and data protection laws in the United States may differ from those applicable in Canada.
Canadian Privacy Rights
Subject to applicable law, Canadian residents may have the right to:
- Access: Request access to Personal Information we hold and information regarding how it has been used or disclosed.
- Correction: Request correction of inaccurate or incomplete Personal Information.
- Withdraw Consent: Withdraw consent to certain collection, use, or disclosure of Personal Information, subject to legal or contractual restrictions and reasonable notice.
- Complaint: Submit a privacy complaint to us or an applicable privacy authority.
If you are not satisfied with our response to a privacy concern, you may contact the Office of the Privacy Commissioner of Canada below or 1-800-282-1376.
11. Commercial Electronic Messages - Canada
Where Canada's Anti-Spam Legislation ("CASL") applies, we will send commercial electronic messages only where we have the consent or other legal authority required by applicable law.
Commercial electronic messages we send will include:
- Identification of Mumu LLC or MUMU Apparel as the sender.
- Applicable contact information.
- A mechanism to unsubscribe.
You may withdraw your consent to receive marketing emails at any time by using the "Unsubscribe" link included in our marketing emails or by contacting us through our Contact Form below.
We will process unsubscribe requests within the timeframe required by applicable law.
12. Automated Decision-Making
If you are located in the EEA or another jurisdiction that provides applicable rights regarding automated decision-making, you may have rights relating to decisions based solely on automated processing, including profiling, where those decisions produce legal or similarly significant effects.
MUMU Apparel does not engage in fully automated decision-making using customer data that produces legal or similarly significant effects.
Our service providers, including Shopify, may use limited automated processes for fraud prevention and security purposes.
These processes may include:
- Temporarily restricting IP addresses associated with repeated failed transactions.
- Temporarily restricting payment cards associated with suspicious or restricted IP addresses.
13. Other International Users
We sell and ship products to customers in multiple countries outside the United States.
If you are located in a jurisdiction with applicable privacy or data protection laws, you may have rights regarding the Personal Information we hold about you. Depending on applicable law, these may include:
- Access: Request access to your Personal Information.
- Correction: Request correction of inaccurate or incomplete Personal Information.
- Deletion: Request deletion of Personal Information, subject to applicable exceptions and retention requirements.
- Objection or Withdrawal of Consent: Object to certain processing or withdraw consent where processing is based on consent.
Mumu LLC is based in the United States. When you use the Site from outside the United States, your Personal Information may be transferred to, stored in, and processed in the United States and other locations where our service providers operate. The privacy laws in those jurisdictions may differ from the laws in your country.
To exercise an applicable privacy right, please contact us through our Contact Form below.
We will respond in accordance with applicable law.
14. Cookies and Similar Technologies
A cookie is a small amount of information downloaded to your computer or device when you visit the Site.
We use cookies and similar technologies for purposes that may include:
- Operating and securing the Site.
- Remembering account, login, region, or other preferences.
- Processing transactions.
- Measuring Site performance.
- Understanding how visitors use the Site.
- Providing analytics.
- Supporting advertising and marketing activities.
Cookies may include session cookies, which generally expire when you stop browsing, and persistent cookies, which remain on your device until they expire or are deleted.
The duration of a cookie depends on its purpose and configuration.
You can control cookies through your browser settings and, where available, through the cookie preference controls provided on our Site. Blocking or removing certain cookies may affect the functionality or availability of portions of the Site.
Most browsers allow you to control cookies through their settings or preferences. Additional information regarding cookies is available below.
Blocking cookies may not completely prevent certain information from being shared with third parties, including advertising partners. Where applicable, please use the privacy and opt-out options described in the Behavioral Advertising and California Privacy Rights sections above.
15. Do Not Track
Some web browsers provide a "Do Not Track" signal.
Because there is no universally accepted standard for how websites should respond to these signals, we do not currently alter our data collection and usage practices solely in response to a browser's Do Not Track signal.
This statement applies to traditional "Do Not Track" signals and does not affect our processing of opt-out preference signals, such as Global Privacy Control, where recognition of those signals is required by applicable law.
This does not limit any rights you may have under applicable privacy law or the privacy preference mechanisms otherwise made available through our Site.
16. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our practices, services, technologies, or applicable legal and regulatory requirements.
When we update this Privacy Policy, we will revise the "Last updated" date at the bottom of this page.
17. Privacy Complaints
If you have a question, concern, or complaint regarding our privacy practices, please contact us using the information in Section 18.
If you are not satisfied with our response, you may have the right to lodge a complaint with the appropriate privacy or data protection authority in your jurisdiction.
Relevant authorities include:
- European Union: Your local data protection authority. A list of EU supervisory authorities is available below.
- United Kingdom: Information Commissioner's Office (ICO) - below - 0303 123 1113.
- Canada: Office of the Privacy Commissioner of Canada - below - 1-800-282-1376.
- California: California Privacy Protection Agency - below.
18. Questions & Contact
If you have questions about this Privacy Policy, would like additional information about our privacy practices, want to exercise an applicable privacy right, or would like to submit a privacy complaint, please contact us:
Mail: Mumu LLC, 921 Lakeview Road, Clearwater, FL 33756, United States
Last updated: 08/17/2026 · MUMU Apparel is a brand of Mumu LLC, Clearwater, FL, United States.
MUMU
Privacy Policy